@CharleneLi on social media at Stanford
@charleneli, co-author of Groundswell speaks on social media at Stanford GSB social media class. This was a treat, as I’ve followed Charlene Li’s work at Forrester. while at Microsoft. My personal takeaways: Trend is to quantify value of social media investments (e.g. customer lifetime value) “We tend to overvalue the things we can measure, and undervalue ...