Work Play Love Stanford MBA Survival Guide

Archive for January, 2010

How to Crash Parties using Social Media

01.29.2010 · Posted in Uncategorized

[by Ian Tien, cross posted on WorkPlayLove.com and PowerOfSocialTechnologies.com] To attend the Sundance Film Festival, I had to unfortunately miss @aaker’s Power of Social Technologies class. Transforming truancy into opportunity, I got to write up a special assignment: Reflect on the use of social media channels applied to a real world experience—specifically, select a number ...

Virality bootcamp for Stanford MBAs

01.20.2010 · Posted in Uncategorized

@JulioV @esbaker @wync @kabbenbock @Jeff @coveroo @plancast hold Virality Bootcamp at Stanford. The talks helped the teams running social media marketing projects get a sense of frameworks and strategies for launching their own viral campaigns. My personal takeaways Viral Factor = X * Y * Z (if 1 > then it’s viral) X – Conversion ...

Track Amazon conversions with Twitter

01.20.2010 · Posted in Amazing Courses at Stanford, PoST

Have something to sell on Amazon? You can track conversion rates from your Tweets. Here’s how: Step 1: Sign up for Amazon Affiliate program. Now when you hit an Amazon page logged in, you’ll see a toolbar to create special links to products. Step 2: Create an Amazon affiliate link to your book If people ...

@SarahM and the Giant Sentiment Machine

01.20.2010 · Posted in PoST

@SarahM, co-author of the http://bit.ly/TheTwitterBook (with @TimOReilly), speaks at http://bit.ly/postw10 on Harnessing Twitter. This talk is part of a speaker series for GSBGEN 358 Power of Social Technologies. My takeaways: Directories Listorious – http://listorious.com/ We Follow – http://wefollow.com/ Google – http://google.com Search http://search.twitter.com – find tweets on keywords http://search.twitter.com/advanced – refine your searches How to ...

Stanford coming to Sundance

01.14.2010 · Posted in MBA Life

Next week, 110+ Stanford MBA students fly to Salt Lake City for the 2010 Sundance Independent Film Festival, skiing and house parties across over a dozen vacation homes rented for the weekend. Many thanks to the hard working Arts, Media and Entertainment Club for organizing the trip. Friday and Saturday, I’m seeing films with my ...

Who is Beth Kanter?

Is Beth Kanter someone who: a) has 300K+ Twitter followers? b) raised 200K+ for Cambodia kids to go to school using social media? c) is giving a PoST lecture at Stanford on her birthday? d) All the above (hint, right answer) Above: Beth speaks this morning at Stanford about Cambodian orphans Once upon a time, ...