Who is Beth Kanter?
Is Beth Kanter someone who:
- a) has 300K+ Twitter followers?
- b) raised 200K+ for Cambodia kids to go to school using social media?
- c) is giving a PoST lecture at Stanford on her birthday?
- d) All the above (hint, right answer)
Above: Beth speaks this morning at Stanford about Cambodian orphans
Once upon a time, Beth started tweeting and Facebooking to raise money for orphans (Her two adopted children came from Cambodia orphanages). On her 50th birthday, she set a goal to get 50 people to donate $10. Over time, over multiple experiments, she got better than better. Now she teaches people who to use social media for social causes.
How does Beth’s success tie into a broader view of social media as a marketing discipline?
Social media is about reciprocity. People help you because:
- You’re famous (MC Hammer, Ashton Kutcher)
- You’re useful/interesting (Guy Kawasaki, Tim O’Reilly)
- You’re nice (people help you because you help others)
Beth has all three. Check out her blog at http://beth.typepad.com/
