Virality bootcamp for Stanford MBAs
@JulioV @esbaker @wync @kabbenbock @Jeff @coveroo @plancast hold Virality Bootcamp at Stanford. The talks helped the teams running social media marketing projects get a sense of frameworks and strategies for launching their own viral campaigns.
My personal takeaways
- Viral Factor = X * Y * Z (if 1 > then it’s viral)
- X – Conversion Rate (percentage of invited users who install the app)
- Y – Engagement Rate (percentage of users who invite at least on friend)
- Z – Invitation Rate (average number of invites sent per engaged user)
- Average Annual Revenue per User (AARPU) determines your acquisition strategy
- Monetization > $X: SEO – pay per users on Google
- Monetization < $X: Free user referrals
- Key blogs to read:
More on JulioV at http://www.armchairfounder.com/
