6 levers to creating compelling videos
Dan Greenburg from Sharethrough shares the Art of Video Storytelling at Stanford.
My top takeaway: Persuasion happens with one of 6 levers—Pleasure, Pain, Hope, Fear, Belonging, Rejection. If it’s not one of these, it’s probably not working. Favorite example today (on hope):
Template from Dan on creating compelling videos:
- Goal – What are you trying to achieve?
- E.g. clickthrough to action, develop brand, etc.
- Target Audience – Who are you trying to reach?
- E.g. age, industry, preferences, etc.
- Persuasion Strategy (one of six things)
- Pleasure
- Pain
- Hope
- Fear
- Belonging
- Rejection
- Story – What’s this about?
- E.g. Parody, character sketch, demo, etc.
[by Ian Tien, cross-posted from WorkPlayLove.com and PowerOfSocialTech.com]
