Social Media 2.0
Check out The Anatomy of a Large Scale Social Search Engine, best paper I’ve read since coming to Stanford (co-authored by Sep Kamvar).
What if there were a social media 2.0? Something to build on the mass of friend networks and status updates to do something really interesting—beyond just interesting visualizations?
Vark does that. It’s invented social search.
Right now, search on the web is like looking through a library, trying to find the right page of information.
In contrast, social search is like looking through a village, to figure out the best person to ask for the answer to a question.
Vark thinks about looking through social networks and analyzing people’s social info, their past status updates, their tendency to answer question, the quality of the answers they give, and topics they talk about to figure out how useful someone might be for answering specific questions.
Cool, huh?
Too late, Google just bought them.
