Dan Greenburg from Sharethrough shares the Art of Video Storytelling at Stanford. My top takeaway: Persuasion happens with one of 6 levers—Pleasure, Pain, Hope, Fear, Belonging, Rejection. If it’s not one of these, it’s probably not working. Favorite example today (on hope): Template from Dan on creating compelling videos: Goal – What are you trying ...
@charleneli, co-author of Groundswell speaks on social media at Stanford GSB social media class. This was a treat, as I’ve followed Charlene Li’s work at Forrester. while at Microsoft. My personal takeaways: Trend is to quantify value of social media investments (e.g. customer lifetime value) “We tend to overvalue the things we can measure, ...
Stanford business school lectures are cancelled today on account of midterms so I went to the law school to check out Capital Markets (LAW 590), taught by award-winning law school prof Joseph Grundfest, former commissioner for the SEC. Observations: Law school distinctly different dynamic from the business school Discussion around derivative contracts had no numbers ...
In addition to Jennifer Aaker’s Power of Social Technology class at the Stanford Graduate School of Business, I’m also taking a course on designing social software led by Sep Kamvar and Jeffrey Heer in the computer science department. Today we reviewed research in onboarding newcomers to a social network. Lots of talk about Facebook research ...
Tweeter @tristanwalker and VC @jeffclavier speak at Stanford today. @tristanwalker (right), 2nd year GSB student, discussed his work at foursquare—location based mobile social gaming app winning over Pepsi, Bravo, and loads of brand marketers and content providers. He spent last summer at Twitter writing up their business guide and picked up 315K Twitter followers since ...
Jessica Jackley co-founder of Kiva.org speaks at http://bit.ly/postw10 today. Former temp at the Center for Social Innovation at the Stanford GSB went Africa to help document effects of micro grants. She started Kiva.org with her husband to do what they could in micro-finance. She then started her MBA at Stanford in 2005 and during that ...
[by Ian Tien, cross posted on WorkPlayLove.com and PowerOfSocialTechnologies.com] To attend the Sundance Film Festival, I had to unfortunately miss @aaker’s Power of Social Technologies class. Transforming truancy into opportunity, I got to write up a special assignment: Reflect on the use of social media channels applied to a real world experience—specifically, select a number ...
@JulioV @esbaker @wync @kabbenbock @Jeff @coveroo @plancast hold Virality Bootcamp at Stanford. The talks helped the teams running social media marketing projects get a sense of frameworks and strategies for launching their own viral campaigns. My personal takeaways Viral Factor = X * Y * Z (if 1 > then it’s viral) X – Conversion ...
Have something to sell on Amazon? You can track conversion rates from your Tweets. Here’s how: Step 1: Sign up for Amazon Affiliate program. Now when you hit an Amazon page logged in, you’ll see a toolbar to create special links to products. Step 2: Create an Amazon affiliate link to your book If people ...
@SarahM, co-author of the http://bit.ly/TheTwitterBook (with @TimOReilly), speaks at http://bit.ly/postw10 on Harnessing Twitter. This talk is part of a speaker series for GSBGEN 358 Power of Social Technologies. My takeaways: Directories Listorious – http://listorious.com/ We Follow – http://wefollow.com/ Google – http://google.com Search http://search.twitter.com – find tweets on keywords http://search.twitter.com/advanced – refine your searches How to ...